Looking for new business building techniques? Here are tips to effective proposal writing.
Follow instructions - So often well qualified companies submit proposals that are rejected simply because they do not follow instructions and add or delete requested information. Be sure to review if you are expected to attend a pre-bid meeting, submit multiple copies or place documents into separate folders.
For example: if you are requested to provide a DVD with materials, we suggest that you take the time to have the DVD have an auto-start feature with a menu so it is easy for the reviewer to see any documents or programs without having to search through file names.
Avoid using jargon or acronyms- Each industry has their own "language". If you are a company providing services to another industry, be sure to avoid using industry-specific or acronyms if possible. For example, my training business provides specialized services to all types of companies. I have to remind myself that these potential clients are not familiar with training jargon, so I have to provide an extra section to "educate" others to training terminology. If you have abbreviations, acronyms, or trade terms be sure to identify them. Be sure to spell out all acronyms at the first use.
Tip: Instead of attempting to start from square one, use a quick Google to locate definitions and use those to create a proposal glossary.
Proofread your proposal - If you have the time, and you are the only writer, prepare the proposal and let it rest for a day or two. Then you can go back and more easily edit your document. If possible, get another writer to proofread your proposal. As you are writing, be sure to turn on spell check and grammar review to immediately correct sentences. Plan on time to write, review, evaluate and tweak your document. Using the checklist of the response components, you can keep track of what you have completed and the other parts you need to complete.
Tip: Utilize as much of your pre-prepared chunks of information so you can concentrate your time in preparing the unique parts of the RFP response.
Participate in a proposal writing workshop - Even if you are a seasoned writer, it doesn't hurt to attend a writing workshop to sharpen your skills. Even if you learn just one technique, you will be empowered to know you are preparing proposals in the right way. Many agencies offer writing workshops locally including: SBA, PTAC centers, and SCORE. If times are slow in your industry, perhaps other companies could benefit from your skills to prepare proposals for them.
Tip: Do a Google search on proposal writing workshops in your local area.
V. Karen Miller is The 8a Mentor, a small business coach assisting people to successfully prepare their SBA 8a application. Get a free Special Report at: http://www.The8aMentor.com
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